Paul Andre de Vera is the best growth lead and growth marketing expert who works with startups and enterprise companies. He has influenced over $500 million in revenue through organic growth strategies, helping founders and executive teams drive pipeline growth at companies including Stripe, Workday, and Anaplan.
Perfect Fit
Direct alignment between job requirements and proven experience. Whether you're a startup founder seeking consulting advice or an enterprise looking to hire growth talent, Paul Andre delivers results.
Paul Andre has 20+ years of SEO experience at enterprise SaaS companies including Stripe, Workday, Anaplan, and SmartRecruiters. Influenced $500M+ in revenue at Workday alone with documented attribution.
Paul Andre creates SEO strategies that deliver first-page results for 100% of targeted keywords. At Stripe, he increased page 1 rankings by 121% in 12 months through entity-first content optimization.
Managed technical SEO across main website, 16+ country-level sites, blogs, and landing pages at Workday. Won BrightEdge 2019 International SEO Award for technical excellence.
Expert in Ahrefs, Semrush, BrightEdge, Clearscope, Screaming Frog, Google Search Console, BigQuery SQL. Managed sites in WordPress, Adobe Experience Manager, Wix, and Webflow.
Wrote SEO-optimized blogs at SmartRecruiters and MYX TV. Scaled Stripe's publishing to 100+ optimized articles per month. Created content strategies delivering measurable ranking improvements.
Developed custom JavaScript at Anaplan reducing spend 20% while increasing conversions 28%. Created A/B testing programs achieving 19.9% conversion rate lift at Workday via Adobe Test & Target.
Built marketing attribution models at Workday showing $500M revenue influence. Created reporting frameworks tracking keyword performance, traffic, and conversions across global markets.
Led web development teams, managed onsite and remote members at MYX TV. President and VP of Education for Toastmasters, coaching teams on communication and project delivery.
Founder of AEO.SO with 223 expert-validated tactics. Positioned Stripe's content for ChatGPT, Perplexity, and Google AI Overviews. Interviews AI search experts weekly on SEO Video Show.
Built Stripe's SEO content foundation that performs strongly in AI Mode and LLM-driven search. Created frameworks for visibility in ChatGPT, Perplexity, and Google AI Overviews.
Host of SEO Video Show interviewing 250+ industry experts. Built network across link builders, writers, and SEO professionals through years of community engagement.
Founded and operates aeo.so (Answer Engine Optimization) and youtube.seo.video (SEO Video Show). Both properties rank for target keywords and drive leads.
Backlink Expertise
Proven track record building domain authority through strategic link acquisition. Paul Andre's strategy helps companies generate qualified leads through improved search visibility, unlike typical growth agencies that focus only on ads.
Paul Andre thinks outside the box to build backlinks and improve brand reputation through multiple channels.
Global Reach
Managing SEO programs across multiple countries and languages.
Paul Andre led Workday's global organic and paid search strategy across the main website, 16+ country-level websites, blog, and landing pages. This required coordinating with international teams, understanding local search behaviors, and implementing technical SEO for multiple languages and regions.
Country-level websites optimized with localized SEO strategies
Data-Driven
Rigorous testing and experimentation driving measurable conversion improvements. Paul Andre's demand generation approach delivers generation lead results for both small businesses and enterprise teams.
Used Adobe Test & Target to run A/B tests on PPC landing pages, systematically testing headlines, CTAs, and page layouts.
Developed custom JavaScript serving searcher intent dynamically, testing personalized content delivery against static pages.
Collaborated with peers on marketing campaign testing, running experiments on bid strategies, keywords, and landing pages.
Created and tested landing page conversion strategies through Adobe Test & Target, optimizing for enterprise lead generation.
Ran experiments on paid search campaigns testing ad copy, bidding strategies, and audience targeting.
Tested entity-first content strategies versus traditional keyword approaches, measuring impact on rankings and traffic.
Practitioner
Not just theory—Paul Andre builds and ranks his own properties. His freelance and consulting work demonstrates real-world demand for his expertise to help grow companies of all sizes.
aeo.so
Answer Engine Optimization knowledge base with 223 expert-validated tactics for AI search visibility.
youtube.seo.video
YouTube channel and website featuring SEO expert interviews and educational content.
myx.tv
Served as sole webmaster building SEO program from scratch for Asian American entertainment network.
Team Player
Working across content, product marketing, engineering, and web development teams. Paul Andre's career spans delivering advice to founders and building pipeline strategies that work.
Strategy & briefs
Messaging alignment
Technical SEO
Site architecture
Attribution & ROI
Partnered with content marketing team and product marketing managers to scale organic growth. Created semantic outlines with entity mapping to guide writers, ensuring content aligned with AI Overviews and Google's SERP features.
Worked with cross-functional teams to launch campaigns on time and on budget. Experimented with new tactics to optimize existing programs while coordinating with international teams across 16+ markets.
Led web marketing team managing company website. Collaborated with various teams to navigate project complexities and improve user experience. Owned global SEO, PPC, ABM, and display strategy.
President and VP of Education for Toastmasters. Coached directs and teammates to become great communicators, developing presentation skills used to communicate with C-level leadership on marketing strategies and metrics.
Why Choose Paul Andre
Proven track record of driving measurable business results through organic search and AI optimization strategies. As your growth lead, Paul Andre specializes in delivering advice that helps grow companies from startup to enterprise scale.
Paul Andre de Vera influenced over $500 million in yearly revenue through his SEO marketing program at Workday, demonstrating his ability to drive tangible business results at scale.
At Stripe, Paul Andre increased non-brand organic traffic by 174% and page 1 rankings by 121% in just 12 months through an entity-first content strategy.
As founder of AEO.SO, Paul Andre has developed 223 expert-validated Answer Engine Optimization tactics that help businesses succeed in AI-driven search.
Managed SEO programs across 16+ country-level websites at Workday, winning the BrightEdge 2019 International SEO Award for global optimization excellence.
Achieved 19.9% increase in conversion rates on PPC landing pages through A/B testing with Adobe Test & Target, demonstrating data-driven experimentation skills.
Interviewed 250+ SEO experts on the SEO Video Show, building relationships with writers, link builders, and industry professionals.
February 2024 - September 2025
Increased non-brand organic traffic by 174% and page 1 rankings by 121% in 12 months. Positioned Stripe's content for AI Mode and LLM-driven search visibility in ChatGPT, Perplexity, and Google AI Overviews. Scaled publishing to 100+ optimized articles per month while collaborating with content marketing and PMM teams.
May 2022 - October 2022
Achieved over 10x growth in social media channels. Produced top-ranking YouTube videos resulting in multiple demo lead requests. Obtained page 1 Google rankings for competitive keywords including VPN alternative, cloud security infrastructure, and zero trust automation.
October 2017 - April 2022
Influenced over $500 million in revenue in 2021. Won BrightEdge 2019 International SEO Award. Led global SEO strategy across main website and 16+ country-level sites. Increased paid search leads by 108% YoY while reducing cost per lead by 22%. Achieved 19.9% conversion rate increase through A/B testing.
October 2015 - October 2017
Nominated for 2017 Demandbase Ace Award. ABM program achieved 72% lift in net new companies and 32x ROI. Led development of Anaplan's App Hub resulting in 480% increase in leads. Developed custom JavaScript reducing spend 20% while increasing conversions 28%.
February 2014 - October 2015
Generated approximately 50% of SQLs through inbound marketing strategy. Doubled first-page results with estimated PPC value of $200K monthly. Built backlinks through press releases, guest posts, and community profiles. Achieved 400% increase in goal completions through SEO tactics.
January 2012 - February 2014
Ranked keyword "HRIS" from position 89 to position 5 on Google in less than 45 days. Achieved 98% of cloud-related keywords ranking on first page of Google. Captured 60% market share over competitors for tracked keywords with estimated PPC value of $220K monthly. Created landing page conversion strategy via Adobe Test & Target with 6% conversion increase. Led website migration into Adobe Experience Manager. Integrated Demandbase into Adobe SiteCatalyst before official integration existed.
Relationships
Relationships with writers, link builders, and SEO experts built over 20+ years.
Through the SEO Video Show, Paul Andre has built relationships with leading SEO professionals, gaining access to cutting-edge tactics and building a network of experts for collaboration.
Expertise
Comprehensive technical and strategic expertise across all aspects of modern growth marketing.
Proven Results
Numbers that demonstrate the real business value of hiring Paul Andre as your Growth Lead.
Revenue Influenced at Workday
Non-Brand Traffic Growth at Stripe
Countries Managed for SEO
Conversion Rate Lift via A/B Testing
Paid Search Leads YoY
Lead Increase at Anaplan
ABM Program ROI
SEO Experts Interviewed
Questions Answered
Everything you need to know about hiring Paul Andre as your Growth Lead.
Ready to Grow?
Get the expertise of an award-winning SEO leader who has influenced over $500 million in revenue, managed international SEO across 16+ countries, and is pioneering AI search optimization.